For Holiday 2025, I wanted to create continuity within the world of the mainline campaign, which highlighted major international cities. Beyond the talent, I wanted the building itself to feel like a character in the story—just as essential to a city’s identity as the people. The video follows four friends on their way to a holiday party, each embodying a distinct personality archetype through styling, performance, and props. As they make their way upstairs, we watch from the perspective of the host, catching glimpses of them through the peephole before opening the door. It intentionally stops short of the actual party because the magic of any city lies in the feeling that behind every lit window is a unique story unfolding.